I went to LUSH while I was in Sydney this week as I wanted to get some products and I took it has an opportunity to look at a brand that has successful achieved ‘naked’ packaging. One product I wanted to get was a solid shampoo bar (the yellow bar) and these products are some of LUSH’s stable naked products. You can buy them as they are or you can buy an aluminium tin to store them (this is what I did). You can reuse this tin as numerous other LUSH products can fit inside.
I always like to ask for a copy of their recent catalogue and thought it was very serendipitous that this issue was addressing The Naked Truth of packaging waste and natural preservatives.
“We go so far to express this value by letting some of our staff get naked too. Last year, we took the meaning of our naked value to its utmost literal heights by putting the naked bums of four staff members in all of our stores windows and magazines….soon became a viral sensation and our most successful campaign to date. Why all the fuss? Well aside from just the shock value of the naked bottoms, these staff members were totally fierce, fresh and Photoshop free. If you look at the word naked a meaning truthful and exposed, this is represented in every single one of our window and photo campaigns, even ones that don’t show bums.”
I really good part of The Naked Truth catalogue was introducing me to a blogger who has gone waste free. She gives five tips on how to start reducing your waste and it’s really interesting! I went and looked at her blog and was really interested in what she blogs about. It’s really helpful to see someone else’s methods to living waste free. Here is her blog: www.goingzerowaste.com.
Below are the products I bought (with annotations) and pages from the catalogue I liked. I think these are great references for me to consider when dealing with naked packaging.
All the products I bought form LUSH. I always ask for their catalogues because I really enjoy reading them and the effort that is put into them. They are also very informative about the range of products. These catalogues are focusing on their naked packaging and natural approach to preservatives.
Godiva Solid Shampoo Bar. This is what you use instead of liquid shampoo and has zero packaging.
I decided to buy this aluminium tin to hold the shampoo so it could be stored nicely in the shower. This tin is the same size as all of the solid shampoo bars so it can be reused.
I bought this shower srub that is SELF PRESERVING. It contains sea salt which is a key ingredient to making products last longer as well as being mineral rich.
LUSH has a recycling program where if you bring in 5 clean full-size Lush pots or tubes you get a free face mask. I have done this a few times and it’s a great incentive to recycling!
#ZeroWaste. Excerpt from the LUSH catalogue.
NAKED. Love how they have naked people in the catalogue and talk about what Naked means to them as a brand.
We are ruining our planet over packaging. This page and the following page give 5 examples on how to reduce your packaging waste.
LUSH sells material wraps that are multi-purpose. They can be used to wrap presents, as a bag, a headband or lunch box to hold food.
I like this slogan.
This page talks about creating personal connections to products. It also talks about LUSH’s connection to the consumer – I feel this every time I am in a LUSH store as the staff are always attentive and very helpful. It’s always a great experience going into LUSH to talk to heaps of different people.
The rest of the catalogue shows the products at LUSH that are free of packaging and naked.
This book is very interesting for it goes over natural preservatives and the key ingredients that LUSH use to keep their products fresh. I thought this was interesting after talking to Jo about the shelf life of food.